Team
Forma brings together investment research with perspectives from experienced football operators and industry professionals.
Our advisers contribute practical insight across sporting management, player development, recruitment, club operations and commercial strategy; helping ensure that our research reflects how football institutions actually operate.
Mark Dodson
Alexander Chacon
Mark is a football industry advisor with over 15 years of international experience spanning football operations, commercial partnerships, and strategic advisory. Mark previously served as Executive Advisor to the General Manager at Málaga C.F. and has advised ownership groups globally. Mark holds graduate degrees from Columbia University and Thunderbird.
Founder
Strategic Advisor
Alexander Chacon is a Senior Advisor to Forma Football Group, bringing more than three decades of international business, strategic and entrepreneurial experience to the firm. He serves as Chairman of European Electronic Commerce, a position he has held since 1993, and has extensive experience across business development, strategic planning, marketing and digital commerce.
A graduate of Harvard Law School, where he earned his Juris Doctor, and New York University, Alexander brings a combination of legal training, commercial judgment and international perspective to Forma. Based in Madrid, where Forma is based, he advises the firm on strategic development, investment opportunities and long-term growth, providing senior-level counsel as Forma expands its relationships with investors, clubs and stakeholders across the global football industry.